Our Philosophy

We’re not 20-year-old designers who wear only black. 

We’re not about award shows or having a basketball hoop on our office.

We’re high-level marketing executives who decided to step over the line to the strategy side.  We’re about strategically thinking through the problem, measurable results, and solid research.  We understand the buying continuum.  We know how to move the needle.  We don’t believe there is a substitute for real life experience in the trenches.

We are, in a phrase, marketplace smart.  Seasoned veterans who have been in your shoes.  Know your pressures.  And understand that it is not just about cute creative.

Which kind of agency do you want at your side in the boardroom?

Because of our vast level of expertise, we’ve been able to create proprietary processes that understand the right solution.  By focusing on the right business challenge.

Solutions

Direct Mail

Our secret for direct mail is to communicate each client’s message on three levels.  Our creative and copywriting team develops each vehicle for the seven-second scanner, the 30-second skimmer and the in-depth reader.

Identity

Altus Group’s branding expertise extracts the key benefits and attributes of each product, which are communicated through a strategically designed corporate signature

Interactive

Web site design and writing must be designed differently from collateral and advertising while maintaining campaign consistency.  Our interactive team focuses equally on clarity of message and the user interface.

Print

Effective newspaper print ads address one marketing challenge.  Altus Group creates ads that work harder, generate awareness, stimulate trial or educate the reader.

Promotions

Altus Group implements strategic creative promotions when the goal is to modify consumer behavior and recommends the right media mix to support the promotion.

Public Relations

It’s not enough to get ink.  You have to move minds.  At altus Group, we live by the mantra, “begin with the end in mind.”  That means getting inside the minds of your key audience and shaping communications to drive measureable business results.  Sure, we’ll get you ink, but we’ll also package your message so that it raises awareness and drives change.

Research

When a project calls for custom research, we utilize a mix of quantitative and qualitative tools to best collect data in context with the marketplace.

TV/Broadcast

Our creative team brings together a mix of message, talent and production to bring local and national brands to life on the small screen and on the airwaves.

We would like to provide you with our portfolio samples that are most relevant to your industry and the type of advertising services you require.