Boldly Repositioning Brands

We are often asked “What do you specialize in?” expecting an answer about industry focus or media, such as TV, web or even brand identity. For Monogram, the real answer is yes...and none of the above.

Our true expertise is building comprehensive, sustainable brand power for clients, delivering immediate results and creating long-term opportunities. Our clients are either facing substantial growth opportunities or wanting to change the game in commoditized categories.

Because our work begins with customer insights, we bring a B2C sensibility to all of our brands–regardless of category. The result is work that is distinctive and impactful, both strategically and creatively.

Unlike most agencies, though, we don’t stop there because we understand the most successful brands are the DNA of their organizations. So we also operationalize the brand with our clients, focusing on every touch point as an opportunity to deliver the brand. No stone is left unturned.

Our process is thorough and proven. Our standards are high.  Contact us, and let’s get going

Why Rebrand?

Because one of two things is going on in your company or division: a big-time opportunity is knocking on your door, or you’re facing a bet-the-farm competitive threat.

Suppose a Fortune 100 company enters your category with new products and aggressive pricing, blowing all of you $250 million guys who’ve been butting heads for years out of the water.

Or, you were purchased by a private equity group who’s giving you $20 million to look for acquisitions while you roll out new products and technology.

In either case the savvy executive knows taking a hard look at the positioning of the brand, your most powerful competitive weapon, will be required.

That’s where we come in. We specialize in one thing: boldly repositioning brands. Nobody blends market research, positioning strategy and brand building creative more effectively to achieve spectacular results than The Monogram Group.

Because a Monogram brand puts you in the driver’s seat to build share, increase pricing power and grow your most valuable intangible asset—the brand itself. We call the brands we create Driver Brands.

We would like to provide you with our portfolio samples that are most relevant to your industry and the type of advertising services you require.